Why UGC

Click through rates

Ads based on UGC receive 4 times higher click-through rates and a 50% drop in cost-per-click compared to average ads.

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Higher engagement

When users create and share content on social media , they get 28% higher engagement compared to company posts.

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Influence

90% of all shoppers say UGC is influential. It is 20% more influential than any other kind of media when it comes to millennial buyers. 

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Trust

70% of consumers trust people in their network more than they trust brands (even if those people are technically strangers).

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Traffic increase

Companies can receive a traffic increase of 26% when they share customer reviews on Twitter.

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Newsletter success

User-generated content drives a 73% increase in email click-through-rates.

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Marketing strategy

86% of companies today use UGC as part of their marketing strategy. 

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Positive reviews

Only 1 in 10 happy consumers

actually leave a positive review

Average time on site

Shoppers spend 90% more time on a website that features UGC.

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Return visitors

Websites with featured user content saw a 20% increase in return visitors. 

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Top KPI

41% of marketers rank content engagement as their top KPI.

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Interest

 70% of consumers will consider UGC reviews or ratings before making a purchasing decision. At least 41% of them will read four to seven UGC reviews to gain important insights on a product. 

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