Click through rates
Ads based on UGC receive 4 times higher click-through rates and a 50% drop in cost-per-click compared to average ads.
When users create and share content on social media , they get 28% higher engagement compared to company posts.
90% of all shoppers say UGC is influential. It is 20% more influential than any other kind of media when it comes to millennial buyers.
70% of consumers trust people in their network more than they trust brands (even if those people are technically strangers).
Companies can receive a traffic increase of 26% when they share customer reviews on Twitter.
User-generated content drives a 73% increase in email click-through-rates.
86% of companies today use UGC as part of their marketing strategy.
Only 1 in 10 happy consumers
actually leave a positive review
Average time on site
Shoppers spend 90% more time on a website that features UGC.
Websites with featured user content saw a 20% increase in return visitors.
41% of marketers rank content engagement as their top KPI.
70% of consumers will consider UGC reviews or ratings before making a purchasing decision. At least 41% of them will read four to seven UGC reviews to gain important insights on a product.