Click through rates

Ads based on UGC receive 4 times higher click-through rates and a 50% drop in cost-per-click compared to average ads.

Image by ConvertKit

Higher engagement

When users create and share content on social media , they get 28% higher engagement compared to company posts.

Image by Solen Feyissa


90% of all shoppers say UGC is influential. It is 20% more influential than any other kind of media when it comes to millennial buyers. 

Image by Austin Distel


70% of consumers trust people in their network more than they trust brands (even if those people are technically strangers).

Image by Zachary Nelson

Traffic increase

Companies can receive a traffic increase of 26% when they share customer reviews on Twitter.

Image by Jason Briscoe

Newsletter success

User-generated content drives a 73% increase in email click-through-rates.

Image by Solen Feyissa

Marketing strategy

86% of companies today use UGC as part of their marketing strategy. 

Image by Dylan Gillis

Positive reviews

Only 1 in 10 happy consumers

actually leave a positive review

Average time on site

Shoppers spend 90% more time on a website that features UGC.

Image by Lukas Blazek

Return visitors

Websites with featured user content saw a 20% increase in return visitors. 

Image by Carlos Muza


41% of marketers rank content engagement as their top KPI.

Image by Carlos Muza


 70% of consumers will consider UGC reviews or ratings before making a purchasing decision. At least 41% of them will read four to seven UGC reviews to gain important insights on a product. 

Image by Sincerely Media